By Emma Buchman
Entertainment today has changed dramatically over the last 10 years. As many college students can attest to, there are a plethora of avenues to explore when it comes to catching up on movies, TV, and music. However, there seems to be one entertainment forum that does not get as much attention as it should: Youtube.
Yes, we all know about Youtube. We go there to catch up on the latest vines and find videos of soldiers being reunited with their dogs. This part of Youtube is something with which many people of all ages are familiar. However, the use of Youtube by up-and-coming comedians, directors, and actors to display their talents seems to be less visited by college students, at least in my own experience.
Youtubers, or people who make a living specifically by making videos on Youtube, have become very prevalent in popular culture today. Many of them have written books, been guests on popular talk shows like “The Talk,” and have even gone on to host TV shows of their own (Youtuber Grace Helbig recently started her own show on E! Entertainment). However, this is all because of how popular their fanbases make them, and usually their fanbases are made up of a crowd of preteens and teenagers. Many college students, while they do watch Youtube, don’t regularly watch name-brand Youtubers.
What’s amazing to me is that many of them have humor that is directed towards more mature audiences. Yet, it seems that most of their followers tend to be younger. I watch Youtubers like Shane Dawson, Mamrie Hart, and Jenna Marbles frequently, and while they are all talented, they usually use profanity and adult situations in order to demonstrate their points.
That’s not to say that younger audiences shouldn’t be allowed to watch them. However, I do think that many people underestimate what it is that Youtubers offer not only their viewers but to the general public. While some do focus on issues that apply mostly to very young audiences, a lot of them also use their adult lives in order to make a show meant more for young adults, and even middle-aged adults.
Maybe their humor is simply not as mature as the typical college student’s is. Perhaps some people just grow out of watching Youtubers. However, regardless of your reasoning, Youtubers should be awknowledged as having the potential to create media that is both meaningful and entertaining. For me, there’s no difference between keeping up with a Youtuber and keeping up with the Kardashians, ecxcept that Youtubers usually have much more substance than they are given credit for.
I’ve been following most of these Youtubers since high school. Just as my humor has changed as I get older, so has my understanding of what these Youtubers do and what their jokes are really about. I’ve followed them just as I have movie and film actors. If you’re one of those people who grew out of Youtubers, or watched them when you were younger and didn’t like them, I would strongly encourage you to try watching them again. I know that their humor isn’t for everyone, but I think that once you try watching them as a college student, instead of an angst-ridden teenager, you will see their humor, and the deeper meaning behind it, much differently.