amy-winehouseBy Erin Caine

Lifestyle Editor

Though it’s been seven years since the celebrated R&B songstress, Amy Winehouse, tragically lost her life in a long struggle with addiction, she is set to make her “reappearance” on the stage in 2019.

An upcoming hologram tour, produced by BASE Hologram, will project her image and voice onstage along with the support of a live band.

Of course, this won’t be the first time a deceased artist has been two-dimensionally reincarnated for a live audience. Back in 2012, a hologram of the late rapper Tupac Shakur at Coachella made many more music fans aware—though dubiously so—of this new kind of concert experience.

Perhaps unsurprisingly, there’s no shortage of controversy surrounding holographic concerts. Billboard’s Jason Lipshutz said, after watching Tupac’s virtual Coachella performance, that it “felt incorrect.”

“Pac’s life was special,” Lipshutz said, “and that unique flame has been extinguished. Why do we need to watch an imitation of Tupac when we have an incomparable plethora of his own art at our disposal?”

Lipshutz also expressed trepidation for the future of live music, and wondered if it will come to a point where “live music isn’t live at all.”

There are, however, people who think otherwise of holographic entertainment. Winehouse’s father, Mitch, in an interview with Reuters, disagreed that hologram concerts are inappropriate or “incorrect,” and instead called the project a “celebration” of his late daughter.

The tour’s proceeds are set to go toward the Amy Winehouse Foundation, which provides support to those struggling with addiction and works to prevent drug and alcohol abuse in teens and young adults.

“Her legacy is not just about music now,” said Mitch Winehouse. “Her legacy is about something else. Her legacy is about helping young people.”

According to BASE Hologram’s Chief Executive Brian Becker, in order to create Winehouse’s 2D likeness, the company will film an actress copying Winehouse’s movements and mannerisms and then overlay the video with CGI. The projection can even move across the stage.

For those who have never seen Winehouse in concert, this new tour could be the fulfillment of a missed opportunity, and a one-of-a-kind experience.

Though some have ethical qualms about holographic renderings (or are just plain creeped out by them) it seems like they’re a rising part of the entertainment industry.

Holograms, once seemingly just an element of science fiction, are now a fascinating, complicated reality.

The Elm

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